Zee TV distributed mithaai on behalf of the parents of every l’il dramebaaz born on 23 February 2013, the launch day of ‘India’s Best Dramebaaz’
 |
| Judges of India's Best Dramebaaz |
Zee TV is all set to provide a national platform for India’s acting talent! A pioneer at introducing unique, homegrown non-fiction formats like ‘Sa Re Ga Ma Pa’ and ‘Dance India Dance’, Zee TV launched a brand-new reality show ‘India’s Best Dramebaaz’ on 23 February 2013.
It will put children in the age range of 5-12 years through a series of
tasks and challenges that will groom them as actors and test their
creativity, spontaneity and acting ability. On
the occasion of its launch, the channel planned an innovative BTL
activity that put a smile on the faces of people across Mumbai and
Delhi. Zee TV distributed mithai to the family, friends and
relatives of all the new-born babies tumbling forth into the world on
February 23, the launch day of ‘India’s Best Dramebaaz’.
This
exercise was carried out at the maternity wards across several
municipal hospitals including the J. J. Hospital, Nair Hospital, George
Hospital, Neerjaa Children’s Hospital, Cama Albless Hospital in Mumbai
and the Bhagwan Mahavir Hospital, Sanjay Gandhi Memorial Hospital, Deen
Dayal Upadhyaya Hospital and the ESI Hospital in Delhi. Also, on the
launch day, Zee TV arranged for clowns and entertainers to put a smile on
every child’s face at many pediatrician’s clinics in Mumbai and Delhi.
Akash Chawla, Head- Marketing, National Channels, ZEEL
said, “Acting is something each one of us engages in, perhaps, without
even realizing it. Children, without a doubt, are the most natural
actors as they are simply not conscious of themselves. And ‘India’s Best
Dramebaaz’ is based on the basic insight that there is a dramebaaz
in every household. On the occasion of the show’s launch, we
thought of welcoming the newborn dramebaaz’s stepping into the world on
this day and spreading cheer through this small, sweet gesture. We’re
also organizing clowns and entertainers to put a smile on the faces of
cranky, irritable children at paediatrician’s clinics … it’s more of a
heart-led initiative for a show that has kids at its heart!”
Watch India's Best Dramebaaz every Saturday and Sunday 9 PM only on Zee TV.
