World Environment Day initiative

Today is 'World Environment Day.'

Tell us about your initiatives to protect the environment.

Start TODAY, save TOMORROW.

#Umeed Se Saje Zindagi

Title Song of 'Connected Hum Tum'

The Extended Version of the 'Connected Hum Tum' Title Song

   

 Cockroach se darti hain,Waxing se nahin 

Love ka signal deti hain, Car ka nahin! 

 Baatein le jaati hain  Kahin ki kahin 

Phir humse shikayat Ki samjhte hi nahin! 

 Mummy aur make-up se Itna lagaav kyun hai?

 Hum kal ki bhool gaye Yahaan 10 saal ke ghaav new hain! 

 Senti mental hone ka Itna drama kyun hai 

Har sale mein shopping Kyunki kapde few hain! 

 Auraton ko samajhna Itna difficult kyun hai? 

 Zee TV se rahenge… 

Connected Hum Tum!

‘Connected Hum Tum’ ... Understanding Women Like Never Before

The channel introduces audiences to an all-new format of television entertainment

Abhay Deol debuts on television as the host of this path-breaking show

Ever considered what it must feel like to hold a camera and record yourself in your house, capturing all that you say and do in your most personal space?  Would you agree to carry the camera and shoot yourself as you go to work, step out to shop or attend a class? Would you have conversations with the camera about your innermost state of mind and broadcast it on national television? A vast majority of us would gulp down hard and go “What??? NO WAY! I could never do that!” But six courageous women of different ages and at different stages in their lives, have dared to bare it all - their hopes, their worst fears, their insecurities, their mistakes, their triumphs, their joys and sorrow – on national television for the world to see! And what has emerged is a vibrant picture of what being a woman in the year 2013 is all about – a fresh, first-of-its-kind reality series called ‘Connected Hum Tum’ that starts on Zee TV at 10 PM on Monday, 3rd June!

Lending a male perspective on all the exciting developments in these six women’s lives will be the celebrity host of the show, Abhay Deol. Touted as the thinking woman’s dream man, Abhay will regale the audience with his sparkling wit, spot-on observations and tongue-in-cheek commentary on all that’s brewing in the women’s lives.  

Speaking of his debut on television, Abhay said, “‘We deal with women in such a wide range of roles … be it our own mothers, wives, girlfriends, sisters, colleagues at work … they color the very fabric of our everyday existence. Yet, women are such a maze that we, as men, can never really completely understand. ‘Connected Hum Tum’ is an attempt to demystify women and thereby understand relationships better … The idea of women shooting their own lives and baring their soul on national television is a first. To watch six women deal with the real drama of their lives in their own individual ways, will help us understand them and, in turn, ourselves better. As the host of the show, I intend to leave the audience with how I perceive the women through my lens! I will raise questions that will make them think …”

Ajay Bhalwankar, Head, Content- Hindi GECs, ZEEL said, “The core idea at the heart of ‘Connected Hum Tum’ is to bring families together by demystifying relationships.  In studying the mindspace of six women at different crossroads in life, Zee TV gives the audiences a chance to understand the psyche of today’s Indian woman, thereby understanding the women in our own lives better.” He added, “To say that we’re excited about this project would be an understatement. As a format of entertainment, the show is something India has not experienced yet. We laud the courage of these six bold women who have agreed to put their mind, soul and space out for everyone to see. Through the cameras, six parallel stories unfold and six lives gradually become connected as each woman experiences transformative life changes. Each of these women embarks on a journey of self-discovery and what the viewers get is a compelling, if not addictive reality viewing experience on television.”   

Developed originally in Israel, ‘Connected’ as a format has emerged to be a phenomenon on television across countries like Denmark, Holland, France and USA. This international format is brought to India by Disney UTV.

Avi Armoza of Armoza Formats, the international distributors of the show format said, “We at Armoza Formats are delighted to have our internationally acclaimed format ‘Connected’ launched in India. We are sure that this will only add to the massive global success of ‘Connected’ as it enters into a land of rich culture and tradition.”

Ram Landes, the creator of the show said, “It’s very exciting to see ‘Connected’ travel to India. In a country so culturally rich, and with the terrific cast that ZEE has brought in, we are sure this will make for a fascinating show. In the process of taking ‘Connected’ worldwide, we've met TV channels and production companies in over 10 countries, and I am extremely impressed with the ability and creativity of the professional staff of the production in India.”

Each of the six women who have embarked on this journey have undergone technical training in terms of using the camera in the most natural manner, coaching in terms of adjusting to the presence of a camera so as to minimize its interference with their behavior, viewing sessions of what they have filmed in isolation and in a group and monitoring changes in their behavior as a result of the filming process.

So who are these six brave women who have taken the plunge? Watch this space for more …   

Rubina Dilaik, Karan V Grover and Shrishty Rode in the new chapter of Punarvivaah to play the leads of the new chapter of Punarvivaah

Even as several prominent actors from the television industry auditioned for the lead roles of Zee TV’s second chapter of Punarvivaah, the rumour mills have been working overtime to predict who will bag the coveted roles! The good news is that the wait is now over. The channel now confirms that Rubina Dilaik, Karan V Grover and Shristy Rode have been cast as the leads in the new chapter of the show. With the story of the current protagonists Yash and Aarti coming to an end, the new show ‘Punarvivaah … Ek Nayi Umeed’ will tell a fresh, completely different story of remarriage with an all-new cast.

The new chapter tells you the real life love story of popular television actress Divya, which is perhaps more gripping than her reel life! Rubina will play the role of Divya who has had to put aside her love life in her quest to build  a career as a television actress and support her family. Karan will play the role of Raaj, a disillusioned young man who has married the girl his family chose for him after he lost his first love to trying circumstances. What destiny has in store for these star-crossed lovers after Raaj’s marriage forms the crux of the new chapter of ‘Punarvivaah’.

“It is almost a year now since my fans have last seen me on television. When I played the devoted husband Karan to Abha on Yahan Main Ghar Ghar Kheli, women all across the country fell in love with my character. Mothers too envisioned Karan as the perfect son-in-law for their daughters. Now, coming back to do another show with the channel that made me a household name is like returning to family.” says Karan. “Punarvivaah is a show that the entire TV fraternity has been talking about for the last year. So getting a chance to work with a show that has created such an impact on society is a tremendous opportunity. I hope that fans will continue to support me in this new role in the same way that they have in the past. To say that I am excited by the prospect is an understatement!” 

Rubina too is looking forward to this new role. She said, “Everyone has seen the love story of a girl next door, but have you ever watched the love story of your favourite actor or actress? One just reads about it in the gossip columns. The new chapter of Punarvivaah gives the audience an up, close and personal view of an actress’s life and her love story. Playing the role of an actress is what I find most exciting! I cannot wait for the shoot to start. I hope that my fans love this new avatar as much as they loved me as Radhika in Choti Bahu.”

The new chapter of Punarvivaah also sees the return of Shrishty Rode who was last seen on the small screen as the grown up Shobha in Zee TV's Shobha Somnath Ki. Shrishty's character Sarita is to play an integral part in the story of Raaj and Divya. "I am really looking forward to playing the character of Sarita as it shows fans a different side of me as an actress. I will not ruin the surprise by disclosing the exact nature of my role, but you should tune in to the show to find out!" says Shrishty.

With the first chapter of ‘Punarvivaah’ having not only opened up to an overwhelming audience response but also managing to spark off a national debate on the issue of remarriage, the channel believes the subject merits more screen space even though the ongoing track of the lead protagonists has come to its logical conclusion. So audiences can look forward to a fresh story with fresh faces, once again centered around remarriage!

Do your bit to save our earth!

Today is 'World Earth Day.' Hope (Umeed) we all do our bit to save the earth. Tell us about your initiative and how you plan to bring about a positive change in your surroundings.

A small step can bring about a big change!

We would love to hear your Umeed Story!

Everything that is done in the world is done by hope.
Martin Luther

Rightly said. The show 'Punar Vivaah' has 'Umeed' (hope) weaved in every stage of the storyline. It started with Aarti's mother-in-law getting her re-married and now Aarti is getting her father-in-law remarried after the sad demise of her mother-in-law.

Everybody in this world seeks companionship and there is no age to stop seeking so. Hence, when societal dogmas raised several eyebrows, Yash and Aarti stood by their decision. 

Re-marriage in anybody's life brings in 'Umeed,' the fulcrum of human existence. 

Share with us your story of 'Hope.' It can be on any topic from any point of your life or someone closely associated with you. 

We would love to hear your 'Umeed' story. 

We are doing a "Black Magic season" in Fear Files this month. The season will focus on 8 stories all related to different kinds of black magic practices in India under one umbrella term "Kaala Jaadu." 

Watch the Promo and let us know whether you liked it. 

http://www.facebook.com/ZeeTVFearFiles?ref=hl

The stories will broadly be based under the following categories: 

	Story	Tx	Brief
1	Aghori	06-04-2013	A childless couple desiring a child get enmeshed in a web of deceit after falling into the hands of an Aghori sadhu with his own agenda, who in the cloak of getting them a child puts a spirit in the woman’s body.
2	Kaliya Masaan	07-04-2013	When Kaaliya Masaan is performed on a person his life clock starts ticking. The countdown starts and he has only 21 days to live. The wife has to reverse the effect of the magic performed on her husband and win his life.
3	Assam	13-04-2013	Set against the backdrop of Kamakhya  temple, a Black Magic practitioner has vowed to put life into a dead person. A young girl and her friends who have gone on a vacation to Assam discover the  tenant is upto killing 42 Targets to achieve a supremacy in black magic. What will she do?
4	Jatra	14-04-2013	Kaali Chaudas Amavasya is supposed to be a heyday for black magic Performers. Jatra group is performing a play on Black Magic on Kaali Chaudas. It affects the troupe adversely.
5	Kinnari	20-04-2013	Kinnari Saadhana is creation of a mysterious woman that only you can see who will fulfil all your fantasies. A fantasy woman is created by a man with the help of  Kinnari Saadhana.
6	Mangalsutra	21-04-2013
			A curse running across the family for generations where the first born son always dies on the day he is going to get married. Black magic being performed across generations. Will the protagonist unlock the mystery to this and save her to be husband’s life.
7	Banamati (Tentative)	27-04-2013	A poltergeist kind of phenomenon basically popular in the Maharashtra Karnataka border region where things in house move on their own and people disappear and are found in unconscious state. The backdrop will be Muslim.
8	Nishidaak	28-04-2013	Also called Phool Padha (Call of the night in Bengali) it’s a black magic done with coconut, where the energies of a person are drawn to a coconut, ultimately leading to the spirit leaving from his body.

Holi Ladakpan Ki

This year we will be celebrating 'Holi Ladakpan Ki.' We believe there is no age for ladakpan in our lives. Ladakpan can be explored in a gamut of relationships - Mother - daughter, Grandparents and their grandchildren, mother-in-law and daughter-in-law, husband-wife, siblings, friends .. the list goes on.

So what are you waiting for! Get ready to fill some color in your lives. Have some fun, get off the guard, bring out the mickey in you, be silly, think from your heart no matter how illogical, don't just be nostalgic about your teenage days, become a teenager yourself! Have some pyaar, ikraar and ladakpan in your lives.

Suhasi being a teenager all over again #ladakpan

We are eagerly waiting to know how you plan to add some ladakpan in your lives.

Let there be no day without TV

Imagine a situation where you switch on your television sets and see this:

The Countdown has already started for Phase II Digitization where 38 cities will be completely digitized. 

The cities are:

1. Bangalore	20. Ghaziabad
2. Hyderabad	21. Rajkot
3. Ahmedabad	22. Meerut
4. Pune	23. Kalyan-dombivli
5. Surat	24. Varanasi
6. Kanpur	25. Amritsar
7. Jaipur	26. Navi Mumbai
8. Lucknow	27. Aurangabad
9. Nagpur	28. Solapur
10. Patna	29. Allahabad
11. Indore	30. Jabalpur
12. Bhopal	31. Srinagar
13. Thane	32. Vizag
14. Ludhiana	33. Ranchi
15. Agra	34. Howrah
16. Pimpri chinchwad	35. Chandigarh
17. Nashik	36. Coimbatore
18. Vadodara	37. Mysore
19. Faridabad	38. Jodhpur

Let's come up with an innovative campaign to inform viewers about the 2nd phase of digitization. Please remember only an 'Out of the Box' campaign has a 'Top of the mind' recall and the best ideas are the 'SIMPLEST' ones. 

So, please put your thinking caps on start ideating. 

Prizes will given to the 2 best ideas. 

HINDI GECs UNITE TO PROMOTE AWARENESS FOR DAS-II IN 38 CITIES

 To promote, educate and inform audiences in India about the second phase of digitization, four leading Hindi General Entertainment Channels - Zee TV, Star Plus, Colors and Sony - have come together to create PSAs featuring their most popular protagonists. Well known actors, Mahima Makhwala and Roopal Tyagi (Rachana & Gunjan from Zee TV's Sapne Suhane Ladakpan Ke), Deepika Singh and Anas Rashid (Sandhya and Sooraj from Star Plus' Diya Aur Baati Hum), Deepika Samson (Simar from Colors' Sasural Simar Ka) and Shivaji Satam (ACP Pradyuman from Sony's C.I.D), and have been roped in to announce Phase –II DAS in India. In the PSAs, the actors will announce that 1 April 2013 is the cut-off date where digitisation will be completed in 38 cities.

The Task Force constituted by Ministry of Information and Broadcasting (MIB) for Phase-II DAS has paved the way for the rollout of digital addressable system (DAS) II in 38 cities in India. The four metros – Mumbai, Delhi, Kolkata and Chennai – were part of the first phase of digitisation. The MIB is confident of meeting the 1 April, 2013 deadline for cable TV digitisation in 38 more cities in the second phase of digitisation that covers the one million plus cities across the country, including Pune, Nagpur, Nashik, Aurangabad and Thane, among others.

MIB's Public Awareness Campaign for DAS-II includes two television advertisements i.e. “Nukkad Natak” (30 secs) and “Jadugar” (40 secs). IBF members have been requested to carry these commercials at least 8 times per day (including primetime) with immediate effect. The MIB has also requested IBF to inform the schedule of genre wise switch off in consultation with MSOs specifying the genre and the date. The schedule is as follows:-

·         Cut off  English movie Channels with effect from 10th March, 2013, from 11.00 pm onward

·         Cut off Hindi/respective* Regional Movie Channels with effect from 15th March, 2013, from 11.00  pm onward

·         Cut off news (English, Hindi, respective* Regional and Business) Channels with effect from 18th March, 2013, from 11.00 pm onward

·         Cut off Hindi/respective* Regional GECs with effect from  22nd March, 2013, from 11.00 pm onward

[*respective regional channel -- for eg. Howrah – Bangla, Amritsar – Punjabi, Coimbatore – Tamil, etc.,]

Under DAS, it is necessary for all television households to have digital set-top boxes that decode the transmission signals.

Please check out this promo -

http://www.youtube.com/watch?v=q0JKMGIULNI