Friday, 15 March 2013

Let there be no day without TV

Imagine a situation where you switch on your television sets and see this:


The Countdown has already started for Phase II Digitization where 38 cities will be completely digitized. 

 The cities are:


1. Bangalore 20. Ghaziabad
2. Hyderabad 21. Rajkot
3. Ahmedabad 22. Meerut
4. Pune 23. Kalyan-dombivli
5. Surat 24. Varanasi
6. Kanpur 25. Amritsar
7. Jaipur 26. Navi Mumbai
8. Lucknow 27. Aurangabad
9. Nagpur 28. Solapur
10. Patna 29. Allahabad
11. Indore 30. Jabalpur
12. Bhopal 31. Srinagar
13. Thane 32. Vizag
14. Ludhiana 33. Ranchi
15. Agra 34. Howrah
16. Pimpri chinchwad 35. Chandigarh
17. Nashik 36. Coimbatore
18. Vadodara 37. Mysore
19. Faridabad 38. Jodhpur


Let's come up with an innovative campaign to inform viewers about the 2nd phase of digitization. Please remember only an 'Out of the Box' campaign has a 'Top of the mind' recall and the best ideas are the 'SIMPLEST' ones. 

 So, please put your thinking caps on start ideating. 

 Prizes will given to the 2 best ideas. 
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25 comments:

  1. Unknown15 March 2013 at 05:17

    Digitization of Cable network will provide better picture quality and better cable picture experience to the consumers overall while also helping Cable distribution companies and content creator to follow consumer Tv watching habits more carefully to provide more targeted and develop better content experience as per the needs of the consumer.

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  2. Ranjeet15 March 2013 at 05:19

    BEST DAY OF LIFE

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  3. Unknown15 March 2013 at 05:21

    Include the whole CID team in the Campaign, ACP Pradyman will say kuch to karna padega Daya rolling his finger, then will put whole CID team into the work

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    Replies
    1. Unknown15 March 2013 at 05:37

      Digitization wil help us to maintain uniformity in cable tv regards 2 channels n charges n givs u leway to choose ur channels wit gud price

      Delete
  4. Unknown15 March 2013 at 05:30

    My city aint even included still use D2H. Love #DIGITIZATION!

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  5. Unknown15 March 2013 at 23:20

    Digitalization helps in getting better audio video quality . Integration of digital technologies into everyday life by the digitization of everything that can be digitized can show us a better side of life. Frankly speaking digitizing means simply capturing an analog signal in digital form. Life would be much easier and comfortable then ever before.

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  6. Unknown15 March 2013 at 23:56

    The most painful moment in anybody's life is when someone leaves you
    someone who was a part of your life , with whom you laughed , cried , sometimes inspired and sometimes hated....someone gave company when no one was around
    YES ... Its your TV and who better would understand than you , how important it is in your life........ "ITS TIME TO GIVE SOMEONE YOUR OWN .... YOUR TV"
    "Give your TV the new life " Switch to the digital feed and cherish the company you always loved

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  7. Unknown16 March 2013 at 01:59

    Take a TV vehicle and explain to all the people in those places wat difference will digitisation bring in terms of quality viewing

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  8. KRITI16 March 2013 at 02:15

    SHARMA JI is all set for a lovely weekend..Beautiful Saturday morning welcomed her with a cup of tea along with her favorite crisp toast..Patidev sleeping, Bacche sleeping.. No one to disturb..Yo!:D

    She tied her hair up and took charge of her TV remote to kick start the Sizzling Saturday..But as soon as she got tuned to her favorite ZEE TV channel, Alas! Signals lost.No more lovely jingles,no more TV stars and no more lovely morning...SHARMA JI ki weekend morning spoiled! :(

    Worried? Need not to!:D Ask your cable operators and switch to DIGITIZATION before April 1st 2013. Experience the vibrant era of excellent audio/video quality ,excellent colors and thousands of channel in one go.

    Now no more SHARMA JI ka normal tv - http://farm9.staticflickr.com/8373/8561895684_7d43bfd16f.jpg

    Only VERMA JI ka Set top box waala Zee tv - :D
    http://farm9.staticflickr.com/8523/8560788955_bfe3476b30.jpg

    GO INDIA GO ! :D

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  9. Ammarah Saiyed16 March 2013 at 04:05

    [I think to inform people there should be one hour of a day everyday nw til 31st March where there is no channel bt there is a message abt getting set top box as, "Evn an hour without tv is difficult so whatwil happen if u dont get to see tv for a day or days to come? So get Set Top Box immediately. It wil be compulsary after 31st March and u wil be deprived of watchng tv"]

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  10. Quarter Dadu16 March 2013 at 07:15

    Raj, Kriti and Ammarah loved your ideas.

    I would call up my Jodhpur wali Chachi, my Howrah ke Kaku, my Lucknow wali mausi and tell them about digitization. I will ask them to inform their neighbors to install a set-top box ion their houses for uninterrupted TV viewing.

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  11. Imran16 March 2013 at 08:51

    how of adding an ad in all theater's across 38 cities before screening and one at the intermission.. similar to Anti-Tobacco Ad ?

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  12. Unknown16 March 2013 at 10:16

    Once people understand the difference of what digitisation will bring to their life, they will automatically do it. For example, Show them a typewriter on one side and computer on the other or maybe a Pager and a mobile or maybe. This is the difference between being digitised and not being digitised.

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  13. KRITI16 March 2013 at 10:59

    @Quarter Dadu - Thanks :)

    ReplyDelete
  14. Unknown16 March 2013 at 13:53

    Introducing the second phase of Digitization. Now covering thirty eight countries in india. Digitization simply means converting information in digital format. With this you can pictured out, how enjoyable your television life will be! So what are you waiting for, GET INSTALLED and get the television life you deserved!!

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  15. Joys_world17 March 2013 at 04:01

    'India's Best Dramebaaj' is the right platform to convey the message to the valued viewers to change their life into digital world of sharp and clear picture/sound by those kid dramebaajs to do a special 'Day to Digitization!' episode. The kid dramebaajs are very talented and intelectual and viewers will better understand the basic need of digitization! any reality show also can be applied this campaign.

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  16. Unknown17 March 2013 at 04:37

    My innovative idea is....make a 10 minutes short awareness story of advantages of #Digitization on every serials we view daily to bring viewers kind attention. Viewers will definetely hear if tele-actors convince from their popular serials. If Manav & Archana from 'Pabitra Rishta' act an special 10 min story at their home then viewers must be convinced. Viewers want sharp and clear picture and sound but they dont know how. If tele actors inform viewers how easily we can get best picture/sound and we can control our cable bill by choosing the channels we watch...not to pay an extra buck which channels we never watch! we can get educational channels for kids and ourselves to learn languages, documentaries, sports, news etc.

    ReplyDelete
  17. Unknown17 March 2013 at 05:44

    showing advantages of #Digitization on 'Mobiles & Gadgets' giving full details of digitization and its potential game changing audio-video HD experience why to implement in our entertainment life @Zee_Business to aware viewers would be good idea for millions of gadget lovers like me!

    ReplyDelete
  18. Unknown17 March 2013 at 09:05

    An AD campaign from all the tele-stars on a row requesting viewers to opt for digitization and staying a step ahead of the time to get digital picture and sound and saving money not paying for those channels we hardy watch! Pay as u watch! All the tele-stars, production members, cast & crew and channel heads standing on a row and requesting viewers to take set-top box to take advantage of 'Right To Watch Good Picture & Sound'. If viewers see that their favourite telestars humbly requesting, then viewers will responde for sure!

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  19. ZeeTV18 March 2013 at 07:23

    Dear All,

    Thanks a ton for participating in the contest. All your ideas were very innovative and will surely help those who are not aware of the second phase of digitization.

    We will try and give form to your imagination and implement all the above suggestions. You can log on to Facebook - http://www.facebook.com/ZeeTvIndia and check that some of them have already been implemented.

    All the ideas are winners in their own right, however Raj Joshi's idea was well articulated and tugged at our heart's strings. Raj Joshi, Congratulations! you are the winner of this contest. Please send your contact details on kausik.misra@zeenetwork.com at the earliest.

    Kriti, lovely idea, brilliant story. Sovarani, Anushka, Imran, Rakshit, Barkha, Aashish, Alfred, Ammarah and Joy thank you for submitting the lovely ideas.


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  20. Dipti30 May 2013 at 03:08

    nice contest...one day without TV is like next to impossible nowadays...thanks for sharing it..
    tv service

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  21. GOOGLE+21 October 2013 at 02:10

    Buy now Property in Meerut -Residential apartments, commercial properties, 1BHK 2BHK 3BHK flats, villas, bungalows in Meerut Road Ghaziabad for rent, sale, lease and resale.

    ReplyDelete
  22. Shambhu5 May 2016 at 23:50

    This comment has been removed by the author.

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  23. Unknown8 December 2016 at 03:25

    This comment has been removed by the author.

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  24. Shambhu Kumar6 April 2018 at 01:34

    This comment has been removed by the author.

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