Holi Ladakpan Ki

This year we will be celebrating 'Holi Ladakpan Ki.' We believe there is no age for ladakpan in our lives. Ladakpan can be explored in a gamut of relationships - Mother - daughter, Grandparents and their grandchildren, mother-in-law and daughter-in-law, husband-wife, siblings, friends .. the list goes on.

So what are you waiting for! Get ready to fill some color in your lives. Have some fun, get off the guard, bring out the mickey in you, be silly, think from your heart no matter how illogical, don't just be nostalgic about your teenage days, become a teenager yourself! Have some pyaar, ikraar and ladakpan in your lives.

Suhasi being a teenager all over again #ladakpan

We are eagerly waiting to know how you plan to add some ladakpan in your lives.

Let there be no day without TV

Imagine a situation where you switch on your television sets and see this:

The Countdown has already started for Phase II Digitization where 38 cities will be completely digitized. 

The cities are:

1. Bangalore	20. Ghaziabad
2. Hyderabad	21. Rajkot
3. Ahmedabad	22. Meerut
4. Pune	23. Kalyan-dombivli
5. Surat	24. Varanasi
6. Kanpur	25. Amritsar
7. Jaipur	26. Navi Mumbai
8. Lucknow	27. Aurangabad
9. Nagpur	28. Solapur
10. Patna	29. Allahabad
11. Indore	30. Jabalpur
12. Bhopal	31. Srinagar
13. Thane	32. Vizag
14. Ludhiana	33. Ranchi
15. Agra	34. Howrah
16. Pimpri chinchwad	35. Chandigarh
17. Nashik	36. Coimbatore
18. Vadodara	37. Mysore
19. Faridabad	38. Jodhpur

Let's come up with an innovative campaign to inform viewers about the 2nd phase of digitization. Please remember only an 'Out of the Box' campaign has a 'Top of the mind' recall and the best ideas are the 'SIMPLEST' ones. 

So, please put your thinking caps on start ideating. 

Prizes will given to the 2 best ideas. 

HINDI GECs UNITE TO PROMOTE AWARENESS FOR DAS-II IN 38 CITIES

 To promote, educate and inform audiences in India about the second phase of digitization, four leading Hindi General Entertainment Channels - Zee TV, Star Plus, Colors and Sony - have come together to create PSAs featuring their most popular protagonists. Well known actors, Mahima Makhwala and Roopal Tyagi (Rachana & Gunjan from Zee TV's Sapne Suhane Ladakpan Ke), Deepika Singh and Anas Rashid (Sandhya and Sooraj from Star Plus' Diya Aur Baati Hum), Deepika Samson (Simar from Colors' Sasural Simar Ka) and Shivaji Satam (ACP Pradyuman from Sony's C.I.D), and have been roped in to announce Phase –II DAS in India. In the PSAs, the actors will announce that 1 April 2013 is the cut-off date where digitisation will be completed in 38 cities.

The Task Force constituted by Ministry of Information and Broadcasting (MIB) for Phase-II DAS has paved the way for the rollout of digital addressable system (DAS) II in 38 cities in India. The four metros – Mumbai, Delhi, Kolkata and Chennai – were part of the first phase of digitisation. The MIB is confident of meeting the 1 April, 2013 deadline for cable TV digitisation in 38 more cities in the second phase of digitisation that covers the one million plus cities across the country, including Pune, Nagpur, Nashik, Aurangabad and Thane, among others.

MIB's Public Awareness Campaign for DAS-II includes two television advertisements i.e. “Nukkad Natak” (30 secs) and “Jadugar” (40 secs). IBF members have been requested to carry these commercials at least 8 times per day (including primetime) with immediate effect. The MIB has also requested IBF to inform the schedule of genre wise switch off in consultation with MSOs specifying the genre and the date. The schedule is as follows:-

·         Cut off  English movie Channels with effect from 10th March, 2013, from 11.00 pm onward

·         Cut off Hindi/respective* Regional Movie Channels with effect from 15th March, 2013, from 11.00  pm onward

·         Cut off news (English, Hindi, respective* Regional and Business) Channels with effect from 18th March, 2013, from 11.00 pm onward

·         Cut off Hindi/respective* Regional GECs with effect from  22nd March, 2013, from 11.00 pm onward

[*respective regional channel -- for eg. Howrah – Bangla, Amritsar – Punjabi, Coimbatore – Tamil, etc.,]

Under DAS, it is necessary for all television households to have digital set-top boxes that decode the transmission signals.

Please check out this promo -

http://www.youtube.com/watch?v=q0JKMGIULNI

 

Mayank's Women's Day pledge

Mayank has a taken a pledge to bring a smile on the faces of women he knows. What about you?

Sign this petition now - http://www.ipetitions.com/petition/every-woman-deserves-to-smile-umeed-wali-smile/

Umeed Wali Smile Facebook PicBadge

Here's another way to lend your support to the 'Umeed Wali Smile' campaign.Just click on the thumbnail and make your facebook cover pic a little more interesting.

Umeed Wali Smile

We keep reading about Rape, Domestic Violence, Female Infanticide and some form of atrocity towards women. In the process we have noticed that women have forgotten to smile.

Taking Zee TV's Brand Promise, Umeed Se Saje Zindagi further, this year its a simple and earnest endeavor from our side to put a smile, Umeed Wali Smile on every woman's face as we believe that - EVERY WOMAN DESERVES TO SMILE. 

So,

Ladies - Please take a pledge to wear an Umeed Wali Smile.

&

Gentlemen - Please take a pledge to bring an Umeed Wali Smile for women you know. Your small gesture will create a huge impact.

Please sign the petition now!!!

Petition by iPetitions

“You may say I'm a dreamer, but I'm not the only one. I hope someday you'll join us. And the world will live as one.” ― John Lennon